What is psychological shape shifting behaviour?

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Psychological shape-shifting refers to a type of behavioural pattern where an individual adapts or changes their personality, actions, or attitudes depending on the social context or the people they are interacting with. This can be done consciously or unconsciously, and it often involves altering one’s usual self-presentation to fit in with different environments or to manipulate situations in their favour. Essentially, it’s like assuming different ‘masks’ or roles in different contexts.

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For example, someone might act very confident and dominant in a work setting, but then become submissive and overly accommodating when with family members, or perhaps put on a façade of being carefree and extroverted when they’re actually feeling quite anxious or insecure. These shifts can be driven by a need for validation, a desire to avoid conflict, or an attempt to maintain control over social situations. 


An individual’s behavior is shaped by the consequences of that behavior.


– B. F. Skinner –

In some cases, psychological shape-shifting can be linked to low self-esteem, where a person may feel that they can’t be accepted or loved for who they truly are, so they adapt their behaviour to meet the perceived expectations of others. Alternatively, it could reflect a more strategic or manipulative approach, where the person actively changes their behaviour to achieve certain goals.

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In psychotherapy, this type of behaviour is often explored because it can lead to confusion, identity issues, or emotional dissonance over time, as the individual may start to feel disconnected from their true self. The goal is usually to help the person recognise these patterns and work towards a more authentic, consistent way of being that aligns with their core values and identity.


If the description resonates with you, you may find this article useful:
Exploring our own ‘usual self-presentation

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